Chirle Brown, a beloved Taiwanese bakery founded in 2003, is known for its simple ingredients, handmade craftsmanship, and joyful baked goods. Tasked with refining an existing trademark, I chose this hometown brand to create a more approachable and consistent identity. The new mascot combines the bakery’s initials (C+B) with its signature egg pudding, reflecting warmth and tradition through colors drawn from its visual history.